Marketing Strategy + Community Management
Client
LUXAPOLISH
LUXAPOLISH is a B2B e-commerce company that provides nail techs with gel color, tools, and equipment.
LUXAPOLISH was one of my clients as a Social Media Manager at 226 Collective.
I actively managed their social media accounts, primarily focusing on their Instagram account.
I actively managed their social media accounts, primarily focusing on their Instagram account.
Instagram Revamp
LUXA POLISH had 20+ story highlights with inconsistent story highlight covers. This amount of highlights discourages followers from looking through them while the lack of consistent highlight covers reduces the brand’s authenticity.
To remedy this, I reduced the number of highlight covers to seven and created a consistent highlight cover to establish a greater sense of brand identity. This allowed LUXA POLISH to showcase relevant products and stories while making them more accessible to followers.
LUXA POLISH frequently utilized UGC (user-generated content), but also took advantage of original content in the form of quote posts. Each post had varying font and size.
To establish consistency and greater brand identity, I created a template to host the quotes. As you can see, these posts align with the brand (marble imagery, consistent text, company title in the post
Copy & Captions
LUXA POLISH relied primarily on UGC to showcase their products. Each caption featured engaging copy, the products used, and the name of the nail tech who achieved the look.
I strategically used puns, references, and emojis to establish a brand personality. Additionally, I utilized LingoJam to modify the fonts in order to highlight certain words
As a first-generation college student, I was a bit lost on what to study and major in. While I knew that I wasn't entirely artistic, I knew that I wasn't entirel analytical, either. And that's when I found marketing, the perfect balance between the two.
About me
As a first-generation college student, I was a bit lost on
what to study and major in. While I knew that I
wasn't entirely artistic, I knew that I wasn't entirely
analytical, either. And that's when I found
marketing, the perfect balance between the two.