Tapioca Express

Tapioca Express is a Taiwanese-American fast-food chain specializing in bubble tea, coffee, and a variety of fruit juices, slushes, small meals, and light snacks.

I served as the Social Media Manager for Tapioca Express, creating content, managing their social media, and creating their social media strategy.

Given a limited budget, I had to devise a simple and cost-effective method that would boost engagement and follower count. To achieve this, I collaborated with two prominent and influential accounts within the boba tea industry to set up collaborative giveaways.

I collaborated with Bobalife, a discount card company that works with numerous boba tea shops to allow participating customers to receive benefits.

I also collaborated with Smoko, an e-commerce shop specializing in "all things unicorn, diffuser, handwarmers, corgi, and more!"

I directly contacted and worked with these influential accounts. I created content and designed the giveaways to maximize participation from followers.

Before working with Tapioca Express, their social media strategy was not cohesive and their brand voice was unclear.

To solve this, I created brand-aligning content, utilized consistent photo filters, and maintained a constant brand voice in captions.